How might we reduce the emotional cost of the caregiver experience? Introducing a Care Coach for caregivers.
Carrie is a concept service designed to improve the quality of life for caregivers. The Carrie service won second place in the 2017 AARP design and innovation challenge. I led this effort as part of the Salesforce Experience Design team.
The problem:
The emotional cost is the least tangible challenge of the caregiver role. Consciously or not, caregivers put their lives on hold in order to make the time and space to do what’s required. Through neglect of their own needs, caregivers experience exhaustion, loneliness, and despair that over time can lead to burnout and depression. Many caregivers describe the experience as “dark days” but are also grateful for the opportunity to be there for their loved one.
Our solution:
We see an opportunity to create a Care Coach service that acts as a caregiver to caregivers, to reduce emotional stress that causes health issues. This service matches member caregivers with others like them for advice, consoling, support, or just to check-in: “Have you gone outside for a walk lately?” In addition, the service uses AI to coach members through their individual caregiver journeys with personalized content that incorporates emphasis on personal well-being.
There are more than 40 million caregivers in the U.S. today. They shouldn’t have to carry the burden alone.
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